Our Services
Overview
To thrive in today’s evolving digital landscape, your brand needs to emerge as an established industry leader across a spectrum of digital touchpoints and channels, which requires that your website is findable, trusted, and optimized for engagement. These premium business-moving assets provide high-value insights and actionable next steps to transform your digital presence into a high-performance growth engine that reaches target audiences.
Quick Links Menu
Technical Foundation
Before expanding reach, a website requires a strong technical foundation to ensure it can be discovered by search engines.
Definition: A Tech Audit serves as a “health check” for crawlability, indexability, and overall technical site performance and uncovers hidden barriers standing between your website and stronger organic visibility. We identify and resolve errors such as broken links and indexing issues to optimize your website’s discoverability.
Beneficial Outcome: A website that search engines love to show users and that users love to browse.
In an increasingly fast-paced world, speed is an important factor for your website’s performance.
Definition: Page Speed Audits identify what’s slowing your site down and how to fix it. We analyze your website’s loading mechanics, focusing on Core Web Vitals, image load times, and other factors impacting site speed.
Beneficial Outcome: Faster load times that reduce bounce rates and keep users engaged. Search engines favor fast and engaging websites with positive user experiences.
Strategic Targeting
Users and search engines look for relevant, informative content
Definition: Keyword Research analyzes search behavior and lays out a blueprint on how to deliver valuable content that users are looking for. It uncovers terms, questions and opportunities your audience uses across the funnel–awareness, consideration, and conversion–to find solutions like yours.
Beneficial Outcome: A laser-focused strategy on how to build your website to reach the right audience (i.e. highly invested traffic)
Content & Conversion
Websites need to appeal to both search engines and users to become top rankers and top converters.
Definition: We analyze your website’s content and identify what’s working, what’s underperforming, and where untapped potential lies. The audit outputs actionable opportunities to cultivate a positive experience for search engines and users in their journey.
Beneficial Outcome: Your website can rank higher, appear to more people online, and transform curious browsers into loyal customers, driving measurable business outcomes.
Ranking #1 doesn’t guarantee visibility anymore. SERP features such as AI Overview and People Also Ask boxes push high-rankers down on Google results pages, preventing users from finding your website.
Definition: We analyze how your website performs in high-visiblity SERP features and identify opportunities to improve your presence in these rich snippets, increasing your visibility and capturing lost traffic.
Examples of SERP Features: AI Overview, Images (thumbnail appears beside website), Things To Know boxes, People Also Ask boxes, Videos carousels, Products
Beneficial Outcome: Increased visibility and clickthrough rate, bringing more traffic to your website instead of industry competitors’.
Competitors are also ranking. Don’t get lost in the crowded search environment.
Definition: We dissect your top competitors’ strategies to see what they’re doing well, where they leave gaps in teh market, and how to outperform them. The analysis includes key considerations such as keyword gaps and content opportunities.
Beneficial Outcome: Provides a roadmap to surpass competitors.
Authority & Intelligence
Search engines prioritize trustrworthy, authoritative websites to show users.
Definition: The Backlink Audit analyzes your website’s backlinks (links from other websites to yours) to gauge how trustworthy you appear to search engines. Toxic backlinks that can harm your “digital reputation” are identified and removed while positive backlinks are highlighted for future learnings and opportunities.
Beneficial Outcome: Cultivates a stronger, healthier backlink profile that promotes higher rankings, protects you from ranking penalties, and demonstrates potential growth opportunities for additional positive backlinks.
SEO is implemented for tangible results, and transparency is the heartbeat of our partnership.
Definition: Analyzes website performance in the midst of the ever-evolving search landscape and recent SEO implementations on the website. We translate complex data points into digestible business insights and outcomes with forward-looking recommendations to sustain and improve gains.
Beneficial Outcome: Insight into ROI for your website
Add-On Services
Local businesses with optimized online presence appear to users at the top of search engines for local searches, e.g. “…near me” queries
Definition: We register, monitor, and optimize your local listings, helping your business appear among top local search results. We also manage postings to keep your profile relevant for users and positive ranking performance.
Beneficial Outcome: Appear on Google’s nearby results, map listings (e.g. Google Maps, Apple Maps), and other directories
For businesses with 1) a presence and offerings outside of the US and 2) pages in different languages for online users in different countries.
Definition: We help incorporate SEO best practices to help ensure correct pages and languages appear to users based on their geographical location.
Beneficial Outcome: Correct pages and languages appear to intended users on search engines
Event tracking is crucial to analyze user behavior on websites and optimize content for desired conversions
Definition: If your webistes doesn’t have GA4 tagging implemented, we will help you initiate event tracking on your website for data analysis and informed optimization efforts.
Beneficial Outcome: Incorporation of behavior analysis and CRO (Conversion Rate Optimization) recommendaitons into scoped deliverables for improvements to users’ journey and high-value action conversions on the website
The full landscape of reaching customers is broad and diverse, ranging from evlolving digital platforms to in-person interactions.
Definition: We will work with you to uncover primary avenues and channels to reach your target audience beyond traditional/AI search platforms (e.g. social media, Google Ads, etc.) and cultivate a personalized tactical plan to strategically promote your business’s presence in the market.
Beneficial Outcome: A stronger business presence where high-converting audiences primarily reside, expanding brand awareness, capturing loyal customers and propelling you beyond competitors in the space.
Why Rise & Forge Marketing
You have a vision. We bring a strategic plan that will:
- Expand your brand’s reach to new relevant audiences
- Pinpoint your industry’s strongest traffic sources and convert them into visitors who take actions most valuable to your business.
- Prioritize and produce tangible business impacts based on your business needs
- Be reflected in quality reports and audits that are tailored to your industry and clear to understand
